Have you noticed when you're watching TV and a new ad comes on and it grabs your attention because its fresh and new? After you've seen it once the commercial seems to play quicker, and has less of an impact the second, third, or twentieth time?

The same thing happens to your advertisments here on JuicyAds. You should do your best to keep things fresh and new so that surfers will continue to pay attention to what you're selling. The return on a few minutes to update your ad is significant. Want proof?

Recently I placed an ad on a publisher's website and made a nice flashy ad, and left it for a month without changing it. Here are the click stats for that advertisment:

Day 1: 227
Day 3: 189
Day 6: 229
Day 9: 229
Day 12: 169
Day 15: 176
Day 18: 179
Day 21: 180
Day 24: 168
Day 27: 153
Day 30: 131

It doesn't take much to see that the clicks diminished greatly over time, in fact, clicks dropped 43% while the traffic to the website remained the same. Why? Because the ad wasn't fresh anymore.

Keep your ads fresh and update every week or two and you'll get more clicks and make more money.