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Advertise Better by Saying Less
posted 2008-05-13 14:38:46
topics: advertising, text advertising, less is more,
Sometimes less really is more. In the instant digital age, people don't read unless they are VERY interested in what you have to say. Therefore, you need to grab their attention quickly and effectively.
For your text and ads, you should leave out:
Anything your target audience knows or can easily figure out for themselves
The name of your business anywhere that it wouldn't appear normally. Forcing your logo and name into text unnaturally can make it obvious to customers you only want them to buy something.
Unsubstantiated claims or hype claims
Cliches
Complicated ideas that cannot be conveyed quickly
Comparisons to other products, companies, or websites. Your ads should be about you.
Self-promoting pronouncements like 'The number one ...'
Statements that indicate there are competing companies or websites that offer the same services or product as you. Don't let them know they can buy elsewhere.
Promises you may not be able to keep. Always under-promise and over-deliver.
Extra words that are just not neccessary.
Your ads should be relevant and exciting to the possible customer and by following these simple tips it should improve the quality of your leads you receive from your advertisments.
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