The Most Effective Ad Placement Strategies for Adult Publishers
The Most Effective Ad Placement Strategies for Adult Publishers
Publishers of all sizes come to JuicyAds looking to monetize their adult web sites and earn the highest amount possible for every ad view. For the most part, if you bring the traffic, our highly experienced team will do the rest. But first, you must select the types of advertisements you want to display and place the ad codes in the most effective way.
JuicyAds offers both display banners and popunders and many of our publishers utilize both to maximize their earnings.
For popunders, you simply need to add the popunder code to the pages where you want the pop to fire and you will start generating ad revenue immediately.
For banners, we offer the most popular sizes for both desktop and mobile advertising. The sizes include:
- 125×125
- 150×150
- 250×250
- 300×100
- 300×250
- 300×50
- 900×250
- 468×60
- 728×90
- Native 300×300 (custom)
- 160×600
- text ads
Determining what sizes will be the best fit for you is dependent partly on the look and feel of your site and partly demand. Primarily, you want to place the most popular sizes being used by JuicyAds advertisers so there will be the most potential for earning top revenue. For desktop, the top banner sizes are:
- 300×250
- 728×90
- 250×250
- 160×600
- 900×250
For mobile banners, advertisers are looking for:
- 300×250
- 300×100
- 300×50
By using the most popular sizes, your ad spots will be exposed to the highest number of advertisers with money sitting in their accounts, ready to spend on your traffic.
On to where to place your ad codes. You want to place your advertisements in positions that are likely to generate clicks for the advertisers and therefore revenue for you.
First off, you want to consider ‘Above the Fold’ and ‘Below the Fold.’ Above the Fold refers to advertisements that do not require any scrolling. The end user will see the ad by simply pulling up the page.
For advertisers, these are the most attractive spots as they tend to generate the most engagement. If advertisers are purchasing traffic via a CPM (cost per mille, or cost per 1000 impressions) structure, Above the Fold ad spots are more valuable and can earn a higher bid.
Regardless of Above the Fold or Below the Fold, advertisements tend to generate more attention when they are placed next to high-engagement content. For example, if you have a video player, ads in the immediate area of the player where end users are focused will draw in more interaction. Consider placing your ad codes near the most popular areas of your sites and pages in order to earn the highest amount of revenue.
As always, if you have questions or need advice with anything related to JuicyAds, we’d be happy to help. Just email sales@juicyads.com or visit our help center ( https://help.juicyads.com/hc/en-us/categories/203800487-Publishers )to reach support and gain access to our knowledge base and tutorials.
