Category: Advertisers

Curiosity will get you More Clicks

By on

Many advertisers are pretty straight forward with their advertising campaigns. Their images and text tell the visitor exactly what they expect to see when they click an ad. If they are not already interested in … More

Study Shows that Heavy Clickers Distort Reality

By on

Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns CHICAGO – Media agency Starcom USA, behavioral targeting network Tacoda, and digital … More