Few webmasters understand what branding really is, and fail to capitalize on it when they are purchasing advertising. Branding is the act of putting your name in front of as many people as possible, and … More
Have you noticed when you’re watching TV and a new ad comes on and it grabs your attention because its fresh and new? After you’ve seen it once the commercial seems to play quicker, and … More
Tweaking your website and ads can make a huge difference to your bottom line. Years ago I was amazed when I simply changed the background color of an adzone and income for the website tripled! … More
Sometimes less really is more. In the instant digital age, people don’t read unless they are VERY interested in what you have to say. Therefore, you need to grab their attention quickly and effectively. For … More
Many advertisers are pretty straight forward with their advertising campaigns. Their images and text tell the visitor exactly what they expect to see when they click an ad. If they are not already interested in … More
Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns CHICAGO – Media agency Starcom USA, behavioral targeting network Tacoda, and digital … More
Ever wondered why we don’t sell ads per click? The reason is simple. Why be the same when you can be different? There are many benefits to flat rate advertising that you can’t get with … More
